Google's 10 Design Principles

In one of Jon Wiley's speeches, who is the User Experience designer in Google, he introduced 10 principles used in user experience designs for Google. It is really useful for the UI/UE designers or enthusiasts to learn from.

1. Useful: focus on users, pay attention to their life, working and dreams;
2. Fast: save every possible second for users;
3. Simple: it is the power behind this scene;
4. Engaging: enable to invoke the newbie's curiosity and attract senior level users;
5. Innovative: brave to be creative;
6. Universal: the design can be used universally;
7. Profitable: preparing everything for the current and future business model;
8. Beautiful: the appearance can bring the pleasure to the sense of sight of users, but will not distract users' attentions;
9. Trustworthy: users trust the product;
10. Personable: introduce personalized factor into the design.

Every point is worth learning and understanding. For a long time, I have been trying to learn some corner knowledge of UI/UE because I think it is not only just a simple representation of the product, but a reflection of the product's style and its company's culture. In the meantime, I believe, the development of the product can borrow a lot of ideas from the UI/UE design. It is a two-way process.